New York, October 9, 2019 — VIEWPARK is pleased to announce a strategic partnership with Phoenixx Digital Studios and the The For Us By Us Network to co-finance a slate of content for the urban market.
Forusbyus.com, the premier streaming destination for African American entertainment will debut a slate of docu-reality shows starting with Lamar and Sabrina starring Lamar Odom and Sabrina Parr. Lamar Odom, who is currently competing in ‘Dancing With the Stars’ will give viewers a deep dive into the ups and downs in his road to recovery after being found unconscious in a Las Vegas brothel and coming back to life after 12 strokes and 6 heart attacks. The show will also focus on the current love of his life Sabrina Parr and explore how his complicated past impacts his relationships today.
Lamar and Sabrina was created by Roberto "Rush" Evans and produced by Phoenixx Digital Studios, LLC which owns forusbyus.com. Rush was the former head of creative and production for Monami Ent, the Company behind ‘Love & Hip Hop’ franchise. Rush also created the viral series ‘King of South Beach’ highlighting rapper Akinyele as he opened the first black-owned strip club in South Beach Miami and the web series ‘Charli Knows Best’.
Forusbyus.com is a joint venture between Phoenixx Digital Studios and Fubu clothing line founder J Alexander. "Forusbyus.com is the next level for me personally," said J Alexander. "It is going to be the premier destination for African Americans to watch content that was created for us by us. Most content today geared towards African Americans are made by people that know nothing about the culture which is why the few shows that are made by people in the culture succeed the way they do. Me and the creative visionaries at Phoenixx Digital Studios wanted to create a place where African Americans can go see content and news for free while knowing that all the content on the platform was created by people that actually understand them." Content from forusbyus.com will also be simultaneously available on Comcast and Verizon on a For Us By Us video on demand channel.
"Rush and his partner Terence have cleverly cornered the market for content for the hip-hop community," said VIEWPARK's CEO Krysanne Katsoolis, "and we are excited to join forces with Rush and his partners to expedite the studio's production plans and grow the site rapidly over the next 18 months. I firmly believe that curated content which is specifically marketed to a community of like-minded believers is the next wave of engagement for the entertainment industry. Rush knows his audience well and we will look forward to availing Rush and Terence to our financing and smart tech solutions in order to aggregate and grow their audience on a global basis.
A five part digital special for Lamar and Sabrina will be available for streaming on forusbyus.com as well as bossip.com in November 2019.
ABOUT VIEWPARK
VIEWPARK is a virtual studio with a global reach to finance, package and release high end film and TV content utilizing and supported by cutting edge technology. The VIEWPARK mandate is to produce and distribute curated content which is provocative, will raise consciousness, and be entertaining. VIEWPARK’s particular mission is to foster diversity at all levels in the entertainment industry.
ABOUT PHOENIXX DIGITAL STUDIOS
Phoenixx Digital Studios was established in 2016 by Roberto "Rush" Evans and his partner Terence Greene, and D-Squared. Collectively, the group has one vision -- create a broad platform of stories that resonate with the hip-hop lifestyle and affectionately spotlight the culture that influences the mainstream -- Content for the Culture.
