New York, NY (September 25, 2017) – Olivia Palermo (“Ms. Palermo”) and Tanooki Labs (“Tanooki”), a web and mobile development company based in New York City, announced today the launch of Fashionmoji, a mobile and tablet app showcasing emojis, stickers and GIFs designed by Ms. Palermo.
Known for setting global style trends and inspiring men and women, Ms. Palermo continues to define new categories with her iconic and fresh approach. Fashionmoji’s collection includes both pieces from Ms. Palermo’s life (a passport to travel the world, and of course, her always popular Maltese, Mr. Butler), shoppable stickers from her capsule collection with Banana Republic and updates to the traditional cartoon emoji. These characters work for everything: from a day of being pampered, to working out, or laughing so hard it hurts. Ms. Palermo and Tanooki will continue to release new, exclusive sticker packs offering users new designs and more ways to express themselves.
“I’ve loved emojis ever since they were first introduced and have always wanted to create them, specifically for all of the men and women who love and enjoy fashion as much as I do,” said Ms. Palermo. “Working with Tanooki Labs to create Fashionmoji continues to be a fun and organic fit. They really understand how to translate my passion into purposeful emojis that everyone can use.”
While quality and expression were top of mind when developing the app, Fashionmoji reflects Ms. Palermo’s desire to bring products she loves to her fans as well. With one-click through shoppable stickers to her 70-piece collection with Banana Republic (which launched on September 9, 2017), users are able to go directly to BananaRepublic.com from iMessage.
Fashionmoji launched on September 19, 2017 for free download in Apple’s App Store with 43 essential stickers and 13 shoppable stickers from Ms. Palermo’s capsule collection with Banana Republic. 32 additional stickers are available in the $0.99 OP’s Picks sticker pack.
